Differentiating oneself in project management

Most project manager practice the art of project management with proper planning, good communication and superb execution. But if all project managers do it well, how does a project manager differentiate himself from other project managers? This is where innovativeness comes into play. A project manager has to be innovative in his thinking, planning and executing. He has to constantly push limits of innovativeness to see if things can be done in a better, faster and cheaper way. A project manager should encourage his team to find out ways to increase their productivity. He should tailor processes in such a way that project team members are not bogged down with too much of unnecessary documentation.  The project manager has to find ways to reduce non-value adding activities from the process flow and maximize time spent on value addition.